How creative are you with your marketing dollars? Do you spend them in a way that makes you Purple Cow remarkable?
How about spending them in a way that gets you front and center with your customer, AND helps you enjoy your work?
This morning Kerwin and I walked into a Prescott Starbucks and both ordered their strong-brew coffee of the day to then find it was free. The barista at the cash register motioned over to a gentleman sitting in an animated discussion with a group of about six others, and said, “Your coffee is on Mr. Perez this morning.”
As Kerwin stirred cream and sugar into his coffee, we read a poster on the wall right above the condiment station with a picture of Mr. Perez’s smiling face explaining that every Wednesday morning from 8:30am-9:30am he buys coffee at that Starbucks for all his customers and anyone else who wants to talk story with him about investment banking and Prescott’s promising future.
Why offer free coffee in your office waiting room, when you can use Starbucks? This Starbucks in Prescott is clearly a happening place, and one of those coffeeshop locations where there is unlimited parking and lots of cafÃ© table seating available inside as a respite from the Arizona heat. One glance at him holding court and you could see that Mr. Perez is brilliant.
He was also enjoying himself immensely. What a great way to work.