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How Executives Fail: A book of Recipes

September 25, 2006 by Guest Author

As Charlie Brown put it so memorably, "How can we fail when we’re so sincere?"

Those are the opening words of Lee Thayer’s soon to be released book, How Executives Fail and Fail to See How They’re Failing. My name is Yvonne DiVita and I’m Lee’s publisher. When Rosa asked if I would participate in her month long learning forum, my first thought was, "What can I write that will be really useful and effective? After, all I’m still learning this management, CEO stuff myself." Lee_thayer

While still contemplating what I could contribute, I opened Lee’s latest chapter of How Executives Fail and began editing it. As I was making my minor edits, I realized that I had the answer to my dilemma right in front of me. I could share Lee Thayer’s book – his advice – his recipe for failure, which is really just an upside-down way of looking at how to succeed. So, I sent an email off to Lee to ask permission, and…luckily for all of us, he agreed – after all, he’s busy preparing his own blog so… he’s eager to read others’ blogs in the meantime.

Let me tell you a little bit about Lee Thayer, so you understand WHY I feel his book is worth talking about. And why I think you’ll learn something from these select bits taken from the book.

Lee is one of the smartest people I know. I don’t say that because he was wise enough to choose WME Books to publish How Executives Fail, although that’s one reason. I say he’s one of the smartest people I know because of his career as a "pioneer and influential innovator in the design and evelopment of high-performance organizations." To continue quoting from his bio, "It has often been observed that he has rattled more CEO’s cages than anyone else."

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The Art of Reinvention

September 25, 2005 by Guest Author

This is a special day for me. To be able to contribute my thoughts to Rosa’s community of readers is a privilege I do not take lightly. Rosa is one of my favorite bloggers, not only for her keen insight into the human mind, but for her unselfish friendship. Rosa helps me feel bigger and better than I really am.

When I received the invitation to write something for this month’s Ho’ohana, it struck me that this was a great opportunity to be myself. I don’t often get to do that, since the blog I write for has an alter-ego named Jane. I normally write from Jane’s point of view, on the subject of marketing to women online. Jane, named after those old 20th century kids, Dick and Jane, likes to get provocative at times, and tries to be humorous, while helping the readers learn something about how women shop online. Jane is a part of me, Yvonne, but she isn’t who I am.

Rosa’s invitation made me stop and think about who I really am. The challenge to write about learning gave me pause, because I believe that learning is such a vital part of every day life. I believe that people learn something new every day, regardless of intent. I believe that having the skill to recognize what you’ve learned today, is an indication of success. If we can look at the word ‘success’ first, and determine what it means to us — because success is a concept that is different for everyone — then, we, as human beings, can come to some conclusions about the value of success, and how our day-to-day learning contributes to the successful outcome of our lives.

My life has been an up and down roller coaster. I joke about the soap opera quality of my life. But, it’s not really a joke. I’ve been through the ringer a few times — and, I’ve been told that such things would have crippled a lesser person.

That doesn’t seem right to me. To me, there are no lesser persons. Everyone on this planet is of value, and though some may have a hard time playing the cards Fate has dealt them — that doesn’t mean they are less than the person standing next to them.

Myself, I found strength through reading. Books were my closest companions as a child. I lost myself in the fictional worlds of Anne of Green Gables, and The Telltale Heart, and romance novels. I read science fiction and dreamed of worlds far away from the one I lived in. I read historical novels and marveled at the power of intellect to beat down violence. I read magazines full of short stories and dog books with less than happy endings. I read and read and read, and I knew — though it wasn’t apparent in the house I lived in — that there was a better world out there.

It took me a very long time to discover where I fit into that world. I knew what I wanted (sort of), but didn’t know how to get it. Along the way, I picked up some interesting thoughts. I learned some valuable lessons and I slowly came to realize that — I could have what I wanted. It was there for the taking — I needed only reach out and take it.

Naturally, there was (is) a price to pay. It’s so true that there is no free lunch, despite the scam artists who continue to trick people into believing there is. What I learned was that having what I wanted didn’t involve $$. It didn’t involve time. It didn’t even involve education. It involved a change of mind. A reinvention of myself. In order to have what I wanted, I had to give myself permission to be happy.

That may seem so natural to some people. Be happy, your Mom and Dad tell you. Bobby McFerrin sang, Don’t worry, Be happy, not that long ago. My favorite US president, Abraham Lincoln, once said, "A person will be about as happy as he or she decides to be."

It wasn’t until I made up my mind to STOP being unhappy, though, that I could, finally, turn my energy to being happy. To accomplishing all the things that come with being happy; having a family, having a home, building a business, working to help others achieve goals; until I could make peace with myself, none of those things could happen.

And so, here I am. Still trying to be the happy person I deserve to be. Still struggling because there are decades of unhappiness to forget — and not forget, since much of what I am today came from those decades of darkness. Today, I stand before audiences and talk about writing, or blogging, or marketing to women online, and I think about why all those eager faces are turned to me — it’s because I am the person I have always wanted to be. Someone with knowledge — and compassion; someone with education — still eager to learn; someone with a youthful heart — despite the years on her birth certificate. I remind myself that I deserve to talk to these people, to have a business helping people write and publish books, because it’s what makes me happy.

In the end, I deserve to be happy. That’s what I’ve learned. And continue to learn. It’s what I try to help others recognize, that — "Happiness is like a crystal, fair, exquisite, and clear, broken in a million pieces, shattered, scattered, far and near. And Lo! along life’s pathway, some shining fragments fall. But there are so many pieces, no one ever finds them all." (written by Pricilla Leonard)

When all is said and done, I have learned to appreciate this saying, written by an anonymous hand, "Happiness is found along the way — not at the end of the road."

Postcript by Rosa: Our Guest Author today is Yvonne DiVita, best known to most of us as Jane, author of Lip-Sticking, where she delights in sharing her insights with us on marketing to women online. You will always find your link to Yvonne – and Jane! in the right column Ho‘ohana Online Community Listing.

Yvonne DiVita on Reinvention

March 22, 2005 by Guest Author

Welcome to our week of Reinvention for Business—Day 2! The Ho‘ohana Online Community has graciously agreed to some hale-sitting in Talking Story this week for me, and they are sharing their thoughts with you on our March Ho‘ohana, a challenge for us all to reinvent ourselves in business.

Today’s Guest Author is Yvonne DiVita of Lip-Sticking. Yvonne is also author of Dick*less Marketing, Smart Marketing to Women Online, and she has the distinction of being my first ever interview here on Talking Story, brave woman that she is! If you have not yet visited Lip-Sticking, I would strongly recommend this next link to you: I’ve often referred to Yvonne as the Barbara Walters of the blogosphere, and you’ll see why! Lip-Sticking Interviews.

When it comes to reinvention Yvonne is an inspiring role model for us all: To see this for yourself, you must visit her new endeavor, A-ha! Authors Helping Authors. So it was no surprise to me that these three words were strung together in her article for us:

Reinvention, Change, and Innovation.

Reinvention is something I think about on a daily basis. I have literally reinvented myself a dozen times over, in this one short lifetime I’ve been living. Truth is, I believe we each reinvent ourselves periodically throughout our lives. We become different people as we age, when we change jobs, as our family members grow up and leave home, or marry and change the dynamics of the family circle.

Lest anyone think I’m being superfluous, I am truly talking about ‘reinvention’ not just change. Change happens kind of the way life happens. As John Lennon is known to have remarked, “Life is what happens when you’re planning to do something else.” Change happens while you’re doing something else, and it sometimes creeps up on you—forcing or encouraging—the reinvention I am speaking of. If you do not change, you may end up floundering in unfamiliar surroundings. The reality is that each day beckons us with change—and an opportunity to effect change. If we’re smart, we will reach out to the dawn with open arms and welcome whatever it throws our way. Whatever that is, it’s for sure it comes with the option of reinvention.

I turn to Albert Einstein for support. He said, “It’s important to never stop questioning.” To be willing to question everything in your life is a good start to reinventing yourself. The next step is to accept that not all questions have answers, and that some questions require a lifetime of study.

In business, questioning is a privilege that is often forsaken. Too many companies remove their employee’s ability to question by adopting strict, dogmatic principles of operation. Rather than give employees direction, these often stern procedures stifle creativity and prevent innovation (more on innovation at the end). A favorite phrase bandied about the business world is, “Let’s not reinvent the wheel.” I say, why not? Maybe the wheel needs reinvention.

In the last 20 years we have seen technology progress to levels only dreamed of in science fiction novels. (Boy, those sci-fi writers really knew their stuff, didn’t they?) We’ve seen the invention and re-invention (think of the new self-publishing craze and how it’s reinventing the production of books) of some amazing things, not the least of which is the power of the Internet to connect people from all over the world. Many of those people are women; women, who are reinventing themselves and the world around them at astounding rates.

In this new millennium, women are truly reinventing the way the world views them. We are gaining that long sought-for equal footing with men, because we have the power, the finances, and the resources (each other) to accomplish whatever we put our minds to. Yes, the average woman in the U.S. still only makes $.71 for every dollar a man earns, but that is changing. Today, women know their options are limitless—because other strong women (like our own Rosa Say) are out there working hard to reinvent the business playing field.

In this new world of business, the playing field is brimming with questions like, “What do women think? How do women think?” And, “How can we get in front of the women’s market?” Plus, that age-old question, “What do women want?”

Here are some answers: Women welcome the questions. Women want businesses to give them an opportunity to answer the questions. And, women want to ask some questions of their own. One of the prime things women want is for men to stop thinking pink is the only color in their closet. After that, women want men to understand that the ‘relationship’ still rules. It’s being reinvented, also, but”it commands all other things associated with women.

This is the foundation of the new world order in business: asking women to participate, to contribute finances, intelligence, influence, or just an opinion. For me, businesses need to go beyond innovation (I told you I’d get back to it). Innovation is a popular buzz phrase these days, and it gets a lot of press, but don’t stop there. Understand that reinvention is the child of innovation. As such, reinvention requires extra-special care and attention as any child does. Care and attention from both its father and its mother: this means men and women working together to reinvent the business landscape that our sons and daughters will live and work in, to make a better world altogether.

—Yvonne DiVita

Mahalo nui Yvonne!

Do you have questions for Yvonne? Would you like to add your voice to hers? The comment lines are open, and ready for your thoughts.
— Rosa

Tag: Reinvention. Change. Innovation.

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