As Charlie Brown put it so memorably, "How can we fail when we’re so sincere?"
Those are the opening words of Lee Thayer’s soon to be released book, How Executives Fail and Fail to See How They’re Failing. My name is Yvonne DiVita and I’m Lee’s publisher. When Rosa asked if I would participate in her month long learning forum, my first thought was, "What can I write that will be really useful and effective? After, all I’m still learning this management, CEO stuff myself."
While still contemplating what I could contribute, I opened Lee’s latest chapter of How Executives Fail and began editing it. As I was making my minor edits, I realized that I had the answer to my dilemma right in front of me. I could share Lee Thayer’s book – his advice – his recipe for failure, which is really just an upside-down way of looking at how to succeed. So, I sent an email off to Lee to ask permission, and…luckily for all of us, he agreed – after all, he’s busy preparing his own blog so… he’s eager to read others’ blogs in the meantime.
Let me tell you a little bit about Lee Thayer, so you understand WHY I feel his book is worth talking about. And why I think you’ll learn something from these select bits taken from the book.
Lee is one of the smartest people I know. I don’t say that because he was wise enough to choose WME Books to publish How Executives Fail, although that’s one reason. I say he’s one of the smartest people I know because of his career as a "pioneer and influential innovator in the design and evelopment of high-performance organizations." To continue quoting from his bio, "It has often been observed that he has rattled more CEO’s cages than anyone else."