… and technology has a language. But rightly or wrongly the language of technology seems to present a barrier to a large percentage of the population.
Technology is not just a conversation in itself but it is also creating conversations – person-to-person, person-to-business and business-to-business.
“A key driver of worldwide adoption of technology for the past two
decades has been the human desire to connect with other human beings.
The most rapidly scaling services — email, instant messaging, cell
phone adoption, and text messaging on cell phones have all been about
people connecting with people.” People-Centred Research at Intel
Even with the proliferation of these “communication” technologies many of the small business owners that I have conversations with often express a frustration with 1) understanding techno-speak and/or 2) knowing how/what they need to do to take advantage of new technology.
They feel that they MUST/HAVE TO engage with technology (after all, it is the cornerstone of most business and economy today) but at the same time feel like technology is a foreign language they don’t understand.
If you feel like a tourist in tech-land there are 2 basic options available to you :
- Decide you can live without the language of technology and continue to forge on with plain-speak, or
- Learn some level of fluency in the technology language.
Just like learning a new language when you move to a different country, the benefits of learning technology result in a smoother, more productive and more enjoyable journey.
When it comes to becoming fluent in technology you can take a few tips from those that have learnt a foreign language.