ROI: The old guys were right after all.

Monday morning reality check (or topic for your next huddle):

Productivity isn’t just about how good you feel about getting something done; there’s got to be a return you set out measure.

When you are young and idealistic, the concept of ROI may be the hardest one to deal with. You bemoan wanting to “do the right thing” instead, ignoring the fact that getting a Return on Investment can be doing the right thing too.

In business, it should be.

My own challenge-to-self this week:
Since I now know this, am I doing it? What is the investment I am making, both tangible and intangible (do I articulate it well?), and how am I measuring it so that I will know whether or not I am on the right track? Think dollars and cents sense.