Is Forever a good business strategy?

It is incredible to me that I have paid a different rate for mailing my Christmas cards in each of the past 3 years; 37 ¢ in 2005, 39 ¢ in 2006, 41 ¢ in 2007, and now it will be 42 ¢ in 2008.

The year I graduated from high school, it cost me 8 ¢ to mail out the thank you cards for the leis and gifts I had received. That’s an increase of 525%

Now, there is the Forever stamp.


[The History of Postage Rates in the U.S.]

WASHINGTON, D.C. — You’ve heard about it. You’ve read about it. Now see
it for the first time. It’s the Postal Service’s newest consumer
innovation — the Forever
stamp. The stamp was previewed today at the National Postal Forum, the
premier trade show for advertising, marketing and mailing executives.
Featuring the Liberty Bell image and the word "forever," the stamp will
be good for mailing one-ounce First-Class letters anytime in the future
— regardless of price changes. The Forever stamp goes on sale April 12 at 41 cents. Customers can begin using the stamp when postage changes May 14.

"Who said nothing lasts forever?" remarked Postmaster General and Chief
Executive Officer John E. Potter in unveiling the image here at the
National Postal Forum. "The Forever stamp is a consumer innovation guaranteed to deliver unprecedented convenience and value to our customers. It’s good forever."

Prices change again on May 14th:

Once prices change May 14, the Forever stamp will remain on sale at the 41-cent First-Class one-ounce letter price until the next price change. The Forever stamp will then be available at the new price.

What do you think about banking your money this way with the United States Postal Service? Notice that even if you buy them now, you can’t use them until the price goes up on May 14th.

Is Forever a good business strategy?

Does it make sense to you as a customer?

What does this have to do with Talking Story?

When you have adopted the MWA ‘Ohana in Business philosophy, you treat everyone associated with your company as business partners. Moves like this outside your company are a terrific way to begin conversations on financial literacy in business within your company. They are current topics and they affect virtually everyone, thus they are great conversation starters.

The more you can help people understand business strategy in general, and as similar or different from your own, the more you will deepen their understanding of — and further learning curiosity with — your own business plan and business model. The more curiosity people have, the more you will stimulate their ideas and their initiative — and let them know you welcome them.

Financial literacy then becomes less intimidating, and conversely, less condescending when it is part of the conversation every time financial news breaks.

So what do you think? Shall we start the conversation here?

Is Forever a good business strategy?

Does it make sense to you as a customer?

From the Talking Story archives: What does ‘financial literacy’ mean to you?

Some other Let’s Talk Story postings you can choose from!


  1. says

    “Just what could you pull off in 90 days?”

    In Let’s Talk Story earlier this morning, I just asked you: “Is Forever a good business strategy?” Well, just so happened that I had a workplace visit scheduled this morning where a customer of mine (who is also a Talking


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