Rant alert + Coaching essay (If you are a telemarketer open-minded enough to accept it that way.)
If you are a telemarketer, I’d like to ask that you think about something: In fact, I insist on it.
- Telemarketing to people at home, in their private, personal time, is VERBAL SPAM.
- Training your callers to argue with them, is VERBAL PROSPECT ABUSE.
If the person who answers the call begins to get frustrated and starts to raise their voice, after trying to be polite and empathize with the caller that YOU set up for failure, WHY ARE YOU SURPRISED?
The system doesn’t work. REINVENT it. Get smarter. And please, stop abusing both your staff and a prospect you will now never, ever turn into a customer.