Make it easier

Quote of the day:

“I’m so tired of watching us lose our customers. Just because we work for the government doesn’t mean we shouldn’t run the operation like a business.”

— Joan Capinia

You’ll never guess where Joan works. Reinvention can happen where you least expect it.

Great article in the Honolulu Advertiser today about (drum roll please!!) the U.S. Postal Service. The article talks about how the USPS has started a “Business Connect” program to gain back more market share in the face of increased competition from UPS and FedEx, and lost revenue due to fax machines, email and automatic bill payments. Their no-brainer strategy: Make it easier.

Postal Service makes life easier for businesses

Do click in and read it, and then consider how you can make life easier for your customers. I don’t know of any customer in the world who wouldn’t greatly appreciate more ease in working with you. To a customer, easier is always better.

Personally, I go for easier over cheaper any time, and I don’t think I’m that unusual.