In-N-Out Burger: An example of Focus and Precision

History_buildingWhen you are from Hawaii, traveling stateside gives you the opportunity to visit businesses you’ve heard about or tried once and have come to miss. Yesterday I learned they have about 150 locations now, so many of you reading this may take them for granted, but for our family, one of those businesses we love which have not yet made it to the islands is In-N-Out Burger.

What I love about In-N-Out is that they know who they are, and keep their business simple and focused in order to do what they do exceptionally well.

At In-N-Out Burger you can choose from hamburgers, cheeseburgers, double-double cheeseburgers, fries, soft drinks and shakes – period. The In-N-Out Burger Menu.

History_peopleIn 1948, the first In-N-Out Burger was founded by Harry and Esther Snyder in Baldwin Park. Harry’s idea of a drive-thru hamburger stand where customers could order through a two-way speaker box was quite unique. In that era, it was common to see carhops serving those who wanted to order food from their car. Harry’s idea caught on and California’s first drive-thru hamburger stand was born.

History_oldbuildingThe Snyder’s business philosophy was simple: "Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment." These principles have worked so well over the years that they are still the company’s fundamental philosophy.

More of the In-N-Out history here.

The Prescott location for In-N-Out Burger is a newer one with indoor service added, and we chose to eat inside. Our experience was as good as it gets at a fast-food joint. Freshness, quality, service, speed and impeccable cleanliness just as promised. As someone who teaches others to manage their businesses well I almost wished my wait was longer, for I so enjoyed watching them in action.

Customers love businesses that are highly focused, predictable in their setting of a high standard, and deliver accordingly. (How many times did I, the In-N-Out Burger customer, use the word "love" in this post?)

How does your business rate in comparison?