You must check this out if you have not yet discovered it.
173 Drury Lane is a blog written by 4 customer evangelists about a company that has been slipping in market share: The authors have a long-standing emotional attachment to this company (J.Sainsbury plc), and they want to see it reemerge victoriously.
Start your walk down 173 Drury Lane on this page: About this site.
Talk about another way to reinvent a business! And what a marvelous application of the blog as a medium to do so! (On that point, read the questions posed by Max Blumberg.) I’ve picked up their feed to follow the discussion, and I’d encourage you to do so as well, for thus far the site is exceptionally well written.
Besides the discussions by Adrian and Johnnie, for me the story also perfectly illustrates how empowering new knowledge is for people, and how learning that is internalized just must be shared:
“And remember how he didn’t take the trouble to learn when he wasn’t a baker? My wife went to buy yeast last week and our hero not only serves her, but as he does so, he turns to the puzzled looking Saturday girl standing next to him and says, Come and learn something: I will show you where we keep the yeast.”
On a side note, I could related to the baker boy’s early confusion ”I suppose Adrian’s 50 grammes of fresh yeast (I think I know what that is) is just as exotic to me as my bowl of poi (made from taro) would be to him :-)
I also learned a new word — truculent. I love reading the English language at the hands of the English themselves!
I’ve picked up the feed for 173 Drury Lane for I very much want to see how this blog continues to play out, and I’d encourage you to do so as well.