Welcome to our week of Reinvention for Business—Day 3! The Ho‘ohana Online Community has graciously agreed to some hale-sitting in Talking Story this week for me, and they are sharing their thoughts with you on our March Ho‘ohana, a challenge for us all to reinvent ourselves in business.
Today’s Guest Author is Anita Campbell of Small Business Trends. Anita is a businesswoman I have a high degree of admiration for: I strongly encourage you to pick up a RSS feed for Small Business Trends to keep you in sync with the pulse of the business market today, for there isn’t much that escapes Anita’s sharp eye. She provides us all with an incredible service. This is a page you’ll want to spend time on: Trend Tracker.
Today, Anita writes about what may be the most important trend this year. If you are behind on this, let today be your time to get caught up.
I would like to see each small business reinvent their online strategy by using RSS to market the business.
Now, if you are like most other people (including me until recently), your understanding of RSS is limited. You’re probably thinking it’s limited to reading blog posts in a feedreader.
But there’s another, more exciting, side to RSS. That’s the content publishing side. If you are a company with a website you can publish an RSS feed as another new channel to get your marketing messages out.
More and more people, including journalists and other business people, are using RSS feedreaders to stay up to date on business news.
What’s more, some of the feedreader services, such as Feedster, have built-in search engines that make it possible to search by keyword. These search engines are yet another place online to get visibility.
Businesses will need to reinvent the way they deliver content online to take advantage of this new channel. Small businesses in particular stand to benefit. Most can’t afford expensive publicists or hefty wire service fees.
How do you take advantage of this new channel?
(1) Create a web page. It doesn’t need to be a blog, although blogs make it easy because they create RSS feeds automatically. Your page can contain your press releases; schedule of events; or even a page where you post your email newsletter.
(3) Submit your feed to RSS feed aggregators. Go here for the best and most comprehensive list of RSS feed aggregators.
Getting started with RSS will require a little investment of learning time, but most of what you need is free or very low cost. Reinvent your online strategy!
Mahalo nui Anita!
Do you have questions for Anita? Would you like to add your voice to hers? The comment lines are open, and ready for your thoughts.