Here’s another great post for Customer Relationships

As we continue to explore our Ho’ohana theme of Relationships in these waning days of September, be sure to fit in a visit to this post on the What’s Your Brand Mantra? blog by Jennifer Rice.

She writes about Loyalty Programs in her post, sharing her thoughts on three kinds of customer repeat business. Here’s her relationship statement that caught my eye:

Effective customer programs are those that trade value for value in acknowledgement of the relationship that’s been built over time. Think about it in terms of a personal relationship between individuals: everyone knows that you can’t buy love. But in a strong relationship, each party offers gifts — tangible and intangible — that reflects the value placed on the other party. And the gift should be something that’s valued by the recipient.

read the rest.